Tag: advertising
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Spinning out of control
Vodafone Egypt claiming credit for the Arab Spring. Advertisers hoodwinking consumers with purportedly genuine and unscripted happenings that turn...
To buy or not to buy
If you’re seriously into sustainability, writes Amanda McLeod, you should be buying nothing as much as you can, firstly rejecting the mass...
Ethical business relationships
Despite the unflattering rhetoric – often employed by business people themselves – companies are not impersonal machines for generating...
The mailing industry and ethics*
Contents: Introduction What is ethics all about? Ethics is a matter of practical concern Ethics is not the same as morality A final point about...
The ethics of free speech in advertising
In recent months, we have seen a swag of proposals designed to influence the content of advertising. For example, Senator Ron Boswell has been...
The proper place of a good advertising agency
Some ten years have passed since I first became interested in the nature of the relationship between advertising agencies and their clients. In that...
Gratuities, gifts and the ethical business relationship
Despite the unflattering rhetoric-often employed by business people themselves-companies are not impersonal machines for generating profits. As we...
Where do we draw the line?
If you have ever been asked to do something that you sincerely believe to be wrong, then you will understand the plight of the ‘conscientious...
Restraint required to protect freedom of speech
The 'Portuguese chicken' company (actually South African) and its advertising agency will probably chalk this article up as another 'positive outcome...
Why life doesn't have to be a pitch
Of the many causes of unethical conduct, the most significant is the influence of 'unthinking custom and practice'. You know when its influence is at...
Protecting brand values
Imagine this ... let's suppose that a bank decides to put its advertising out to tender. The brief for the pre-selected agencies includes a set of...
A note on ethics and the art of advertising
At a basic level, advertising agencies are run as a business. As such, people in the industry confront ethical questions on a daily basis. Each...
Advertising agencies and their clients
Some ten years have passed since I first became interested in the nature of the relationship between advertising agencies and their clients. In that...
Is advertising a values free zone?
Introduction Some of you may know the work of John Bevins. He is the creator of advertising campaigns such as Take me away P&O and the MBF breast...
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