from SMH http://m.smh.com.au/opinion/society-and ... 1kqku.html
Louie's demise was a sting operation, Rowan Dean, Sydney Morning Herald, September 25, 2011
Surprise, surprise. Louie The Fly faked his own death. The announcement only two weeks ago from Mortein that it intended to eliminate the advertising mascot was a stunt all along. On September 11, The Sun-Herald reported that Reckitt Benckiser, the British owners of Mortein, had "decided to kill off Louie The Fly once and for all." Claiming it was a hard decision, marketing director Chris Tedesco said: "Louie can no longer showcase the advancements of the complete Mortein range.'' Yet Friday brought an apparent change of heart as Mr Tedesco claimed to have "been amazed by the incredible reaction to our announcement". Like a modern-day Roman emperor, he is giving the public "the opportunity to decide whether to kill or save the much-loved icon", adding: "Louie has a special place in Australian hearts. If the public wants to continue seeing their beloved Louie on TV screens then they can vote to save him on his Facebook page.'' Emotional blackmail! We all knew Louie was a gangster, but holding the nation to ransom is a first, even for him.
Do you believe such marketing stings are ethical? Have your say by posting a comment on the forum.